Product Launch Recovery for a Tech Startup

Client Overview:
A fast-growing tech startup specializing in AI-powered customer service solutions, with a team of 50 and $10 million in venture funding. The company was gearing up to launch its flagship platform, aimed at transforming automated support for e-commerce businesses.
The Challenge:
Six months before the planned launch, the project hit a wall. Integration issues with third-party APIs caused a six-month delay, while the development team suffered from burnout due to relentless overtime. The startup risked losing its first-mover advantage and investor trust if the platform didn’t launch on schedule.
Our Solution:
Acute PMC embedded a project manager with tech and Agile expertise as the Interim Launch Recovery Lead. Our hands-on approach included:
- Development Realignment: Adopted a hybrid Agile-Kanban framework to prioritize key features, slashing integration time by 40%.
- Vendor Management: Renegotiated API provider contracts, securing priority support and resolving issues in three weeks.
- Team Revitalization: Introduced flexible schedules and peer recognition, cutting burnout by 50% and boosting morale.
- Progress Tracking: Used Acute PMC’s proprietary platform to monitor sprints, manage risks, and keep the launch on target.
The Results:
- Launched the platform on the original deadline, capturing 20% market share in three months.
- Reduced development costs by 15%, saving $1.5 million.
- Improved team retention by 25%, with higher satisfaction and productivity reported.
Why Acute PMC:
Unlike traditional consultants who might only strategize, Acute PMC provided a relentless leader who executed the recovery from within. Our tech project recovery skills ensured the startup not only met its deadline but emerged stronger.
Client Perspective:
“We thought we’d lost our shot, but Acute PMC’s project manager got us back on track and made the launch a success,” said
Alex B., CEO.